methods of translating
Mass printing my fridge
As a set of images, I chose to photograph items in my fridge
I translated the purpose of these items by using them to paint with
I translated further by changing the effect to black and white and inverted, making it not associated with something edible.
Videographic representation of the steps involved in the process of making ketchup
Duplicating the process to demonstrate mass production
Mocking the very industrialised processes and mass production by using only ketchup, paper and my hands to print. I have made the video black and white to emphasise the mechanical feel.
Each print is different, challenging the process of mass production and the industrialised food process where everything that doesn’t fit under the guidelines is discarded.
written response
